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While Clash Royale jumped to the top of the global charts in March, this came at the expense of Clash of Clans and was followed by both titles sliding in April, especially Clash of Clans. This gives Clash Royale some pretty big shoes to fill long-term, and there are early signs that Clash Royale may have trouble replicating the long-term dominance of Clash of Clans.įirst, there are already signals that the long-term revenue outlook for the Clash titles may not match the short-term hype. The strength of the Clash of Clans brand has played a major role in Clash Royale's success, but it also means that many players will likely transition from Clash of Clans to Clash Royale. Clash Royale uses the cartoony Clash of Clans IP, a brand that has reached mainstream penetration on the back of a massive multi-year television campaign. However, despite the initial success of Clash Royale there is a risk that the game could have an overall negative impact on Supercell revenues by cannibalizing Clash of Clans. Short, exciting battle structure and an integrated viewing channel create a compelling spectator mode. A card trading mechanic between clan members makes social gameplay an integral part of level advancement. Social is deeply integrated into the experience. This combines the psychologically compelling gacha mechanic with all the benefits of wait-timer monetization, including built-in reasons for players to return regularly and less dependence on developer-produced content. Uses wait-timer monetization through the chest system rather than a pure card collection mechanic. A new take on tried-and-true monetization. In addition, the title has simple, polished assets which reduce match loading time and data usage. Clash Royale has a short match length of 3 minutes, and this is engineered to make the final minute especially exciting. Synchronous multiplayer games often violate a golden rule in mobile - if you are going to have session lengths longer than a few minutes, you'd better be Blizzard. In addition, creating a mid-core game designed for portrait orientation leverages the trend in rising phone versus tablet use. Complexity in unit behavior, unit strengths, and the meta-game of deck collection make the game deep and difficult to master (while also masking pay-to-win elements). A simple map layout and intuitive controls make getting started easy. The cleverness of the Clash Royale design has been a hot topic of conversation since the game's release, but EEDAR views the following factors as the most important to its success:
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In addition to possessing the resources to support large-scale user acquisition, the Finnish mobile giant has talented teams, a massive amount of user data, and the luxury of ongoing revenue to support its high rate of killing underperforming prototypes. Successful innovation in mobile is hard, but it is unsurprising that Supercell was able to accomplish the feat.
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Clash Royale, Supercell's clever hybrid of Tower Defense, MOBA, and Card Battle gameplay found near-instant success, becoming the top grossing game in the world in its first month on the market. We not support any kind of hijacking or illegal use of accounts.In March, after years of stagnation at the top of the mobile grossing ranks, a mobile game with truly innovative gameplay finally broke through to the top of the charts.
CLASH ROYALE GAME SUPERCELL FREE
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